Primary Typeface
Roboto Condensed is our primary brand typeface. Robot Condensed is used in large and medium applications as a headline or subhead.
Roboto Condensed
Designed by Christian Robertson
Secondary typeface
Roboto is our secondary typeface. It is used in small and medium use cases for body copy, and Calls To Action.
Roboto
Designed by Christian Robertson
Secondary Weights
Type weight is used to distinguish between pieces of information. Our core brand only uses the Bold and Regular weights of Roboto. However, in extended use the full family may be used.
Type weight is used to distinguish between pieces of information. Our core brand only uses the Bold and Regular weights of Roboto. However, in extended use the full family may be used.
Roboto Black 900
Roboto Bold 700
Roboto Medium 500
Roboto Regular 400
Roboto Light 300
Roboto Thin 100
Scale
Scale is an important factor in setting type. Use Roboto Condensed big and bold, but be sure not to use it too small. This may distort legibility. In small applications, use Roboto.
Roboto Condensed when there is plenty of spacefor large type
Roboto Condensed
Roboto Condensed
Roboto Condensed
Roboto Condensed
This size is too small for Roboto Condensed and Roboto should be used instead
Roboto Condensed
Roboto
Roboto Bold
Capitalization
To reinforce our brand voice, Roboto Condensed is set in all caps. Roboto, however, is always set in title case.
Roboto Condensed
All Caps
We are here for you.
Roboto
Title Case
That is not supposed to be a threat.
Logo Typeface
The typeface used for the logo and wordmark is Museo 500. This typeface is not normally used outside of the logo and wordmark but may, in special circumstances, be applied elsewhere.
Museo Slab
Designed by Jos Buivenga
Museo Slab 500 used in our logo
NOTE: when used with our logo it is depicted in all lowercase letters
